Write SEO and Forget About The Most Important Thing

As a freelancing writer, I often get requests to write interesting and engaging content, most of the times to include keywords so enabling the article (hence the website as well) to get indexed on Google Search Engine. If you don’t know what SEO stands for, it is Search Engine Optimization.

There are quite a few algorithms to take note of and differences between short repeated keywords vs long tailed keywords, long form content vs short form content, bullet points vs numbering and images, videos, backlinks etc. One thing though, it is hard (not impossible) to have everything in the content and yet remain relevant and interesting to your audience.

When my clients asked for SEO writing, I try my best to stick to the guidelines given to my best abilities without compromising the core meaning of the article and engaging the readers. I’ll explain to my clients that you might…